P2 2025 | Incentives for starting innovative businesses in 2025

Non-refundable funds
EUR 72,000

Funds available
EUR 2.16 million

100% coverage of eligible costs

Product information

Call for proposals and documentation

Start-up training

Closed

to 14.03.2025

Purpose of the call

The purpose of the product is to encourage young, innovative companies (start-ups) to realise their development potentials and commercialise products, processes and services, which primarily focus on areas consistent with the principles of climate neutrality, circular economy and the Smart Specialisation Strategy (S5).

The subject of the product is co-financing (subsidy) the start-up of innovative companies, the development of MVP (minimum viable product) and the launch of market products on the market.

The P2 product is intended for companies that:

  • have a product still in the development phase and not yet completed (the prototype phase is desirable);
  • have an idea for an innovative product/service that they and their team may have already validated with early users;
  • have a team with the knowledge and a clear idea of how they will develop the product/service and bring it to market:

Funds available

  • EUR 2.16 million

Publication of the call for proposals

  • 14. 2. 2025 in the Official Gazette l. RS, no. 9/2025

Amount of funding

  • EUR 72,000 (paid in three instalments)
    • First instalment: up to EUR 12,000 by 21. 7. 2025
    • Second instalment: up to EUR 21,000 by 28. 2. 2026
    • Third instalment: up to EUR 39,000 by 31. 3. 2027
  • 100% coverage of eligible costs

Implementation of start-up training for application to P2

Between 19 February and 4 March 2025, seven start-up training sessions will take place in various Slovenian cities/towns, where potential applicants will be able to obtain more detailed information about the P2 2025 call for proposals and, through a series of lectures and practical exercises, check the quality of their innovative business idea.

Start-up training will be carried out in various locations by the following partners of the national start-up consortium:

You can view the application deadlines for each training session on the link below.

Start-up training will include:

Part 1: Detailed presentation of the P2 public call and the application submission procedure

  • Brief presentation of other SPS incentives and the wider ecosystem for innovative start-up companies

Part 2: Presentation and practical exercises in the field of:

  • development of an innovative business idea, with an emphasis on the inclusion of sustainability aspects;
  • building a business model using the ‘business model canvas’ tool;
  • preparation of a short presentation (‘pitch’) in video format;
  • company establishment and key performance indicators.

PITCH OF INNOVATIVE IDEAS

The start-up training will conclude with short (i.e. 90-second) presentations or pitches of innovative business ideas from participants (individuals or teams). Pitches will be public. The participation of other stakeholders in the start-up ecosystem will also be enabled.

INDIVIDUAL 10-MINUTE CONSULTATIONS

  • At the end of the training, the training providers will provide short (maximum 10 min) individual consultations to start-ups. Individual consultation is not a condition for the issuance of a certificate of attendance.

Why attend start-up training?

  • You receive 7 points (out of 100 points)attendance at start-up training is not mandatory, but it brings 7 points (out of 100 points) in the criteria for evaluating applications.
  • You get all the necessary knowledge and instructions at the training on how to successfully complete the application for the call for proposals
  • If you intend to attend start-up training, please sign up for only one.

Conditions for application

  • Main condition: innovative, market-oriented companies – the products and services offered, which are the result of development, must be market-oriented
  • The operation must be consistent with at least one priority area from the Smart Specialisation Strategy (S5)
  • Company registration: between 1 January 2024 and 28 February 2025 with the competent authority
  • Status of a micro and small enterprise with its registered office in the Republic of Slovenia
  • The company applying must not be in difficulty
  • The company must not fall into the excluded sector
  • Expected profitable operation no later than 2027
  • Development must take place in the company; exceptionally, it is possible to use the knowledge of external experts or institutions for areas that the company is unable to develop/does not know how to develop
  • »de minimis aid«

Tender deadlines and method of submitting the application

The submission of the application is electronic via the Fund’s ePortal .

The application deadline for submitting applications is 14 March 2025 until 14:00.

Information for entrepreneurs

1. Tender and documentation

2. Registration and creation of a company in the ePortal

  • Before completing the application form, the applicant registers and creates a company profile
  • If the applicant needs assistance in preparing the application, he can add an authorized person who is also registered on the Fund’s ePortal
  • You can view the operation of the ePortal for submitting the application in the presentation video

3. Preparation of the application

4. Request for payment of the subsidy

5. Contact persons SPS for entrepreneurs

Ministry of Economy, Tourism and Sport logo